{"id":44442,"date":"2025-09-09T12:48:09","date_gmt":"2025-09-09T10:48:09","guid":{"rendered":"https:\/\/www.vkpbratislava.sk\/?p=44442"},"modified":"2025-09-10T10:15:20","modified_gmt":"2025-09-10T08:15:20","slug":"predstavujeme-novu-identitu-vk-slovan-bratislava","status":"publish","type":"post","link":"https:\/\/www.vkpbratislava.sk\/?p=44442","title":{"rendered":"Predstavujeme nov\u00fa identitu VK SLOVAN Bratislava"},"content":{"rendered":"<p class=\"p3\"><b>Bratislava, 9. septembra 2025 \u2013 Tri mesiace po ohl\u00e1sen\u00ed jednotnej identity \u0161portov\u00fdch klubov spadaj\u00facich pod JTRE sports &amp; entertainment sa za\u010d\u00edna nov\u00e1 sez\u00f3na pre prv\u00fd z\u00a0nich \u2013 HC SLOVAN Bratislava. Hokejov\u00fd, volejbalov\u00fd a basketbalov\u00e9 kluby na spolo\u010dnom stretnut\u00ed klubov a partnerov v\u00a0pondelok uviedli nov\u00e9 dresy, ktor\u00e9 s\u00fa zav\u0155\u0161en\u00edm novej vizu\u00e1lnej identity. Jej podrobnej\u0161ie predstavenie fan\u00fa\u0161ikom a verejnosti prin\u00e1\u0161a webstr\u00e1nka <\/b><a href=\"https:\/\/smebelasi.sk\/\"><span class=\"s1\"><b>smebelasi.sk<\/b><\/span><\/a><b> a\u00a0<\/b><a href=\"https:\/\/www.youtube.com\/watch?v=SvtDDvDbiFw\"><span class=\"s1\"><b>video<\/b><\/span><\/a><b> so v\u0161etk\u00fdmi t\u00edmami SLOVAN Bratislava.<\/b><\/p>\n<p class=\"p3\">Ako vznikalo nov\u00e9 logo, ak\u00e9 s\u00fa jeho varianty a\u00a0pou\u017eitie na dresoch \u010di merchandisingu? Ak\u00e9 s\u00fa klubov\u00e9 farby a\u00a0p\u00edsmo pre weby a\u00a0soci\u00e1lne siete? Ako sa jednotliv\u00e9 prvky vizu\u00e1lnej identity pretavia do komunik\u00e1cie klubov? Odpovede na ot\u00e1zky o\u00a0rebrandingu klubov SLOVAN Bratislava n\u00e1jdu fan\u00fa\u0161ikovia a\u00a0z\u00e1ujemcovia na webe <a href=\"https:\/\/smebelasi.sk\/\"><span class=\"s1\"><b>smebelasi.sk<\/b><\/span><\/a>.<\/p>\n<p class=\"p3\">Rebranding \u0161tyroch popredn\u00fdch bratislavsk\u00fdch klubov v troch \u0161portov\u00fdch odvetviach je dokon\u010den\u00edm ich spojenia pod nov\u00fdm vlastn\u00edkom JTRE sports &amp; entertainment. Kluby maj\u00fa od novej sez\u00f3ny jednotn\u00fd n\u00e1zov SLOVAN Bratislava so skratkou pod\u013ea \u0161portov\u00e9ho odvetvia a\u00a0spolo\u010dn\u00fa vizualitu, teda rovnak\u00e9 logo a\u00a0klubov\u00e9 farby. Logo tvor\u00ed v\u00fdrazne trendov\u00e1 \u0161portov\u00e1 typografia. Spojen\u00edm dvoch p\u00edsmen SB a\u00a0opakovan\u00edm tvarov vznik\u00e1 aj vzor a\u00a0obrazec. SB = SLOVAN BRATISLAVA. SB = SME BELAS\u00cd.<\/p>\n<p class=\"p3\"><i>\u201eZastre\u0161enie viacer\u00fdch popul\u00e1rnych \u0161portov pod zna\u010dkou SLOVAN Bratislava je tie\u017e n\u00e1vratom k hist\u00f3rii, ke\u010f bol Slovan ve\u013ekou rodinou zdru\u017euj\u00facou mnoh\u00e9 \u0161porty. Pod\u010diarkuje to aj renesancia tradi\u010dnej belasej farby na dresoch,\u201c<\/i> pripom\u00edna Pavel Pelik\u00e1n, v\u00fdkonn\u00fd riadite\u013e JTRE.<\/p>\n<p class=\"p3\">S\u00fa\u010das\u0165ou predstavenia novej vizu\u00e1lnej identity je aj <a href=\"https:\/\/www.youtube.com\/watch?v=SvtDDvDbiFw\"><span class=\"s1\">video<\/span><\/a>, v\u00a0ktorom \u00fa\u010dinkuj\u00fa hr\u00e1\u010di na\u0161ich klubov \u2013 basketbalisti Simona Marcov\u00e1 a\u00a0Milan Szab\u00f3, hokejisti Andrea Ri\u0161ianov\u00e1, Liam Pecararo, Samuel Tak\u00e1\u010d a volejbalisti Romana Hudecov\u00e1, Michal Truba\u010d, Andrej Billich, Tom\u00e1\u0161 Kri\u0161ko, Patrik Marjov, Peter Mlynar\u010d\u00edk a Daniel \u0160ellong.<\/p>\n<div class=\"bt-video-container\"><iframe loading=\"lazy\" title=\"Predstavujeme nov\u00fa identitu klubov SLOVAN Bratislava\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/SvtDDvDbiFw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p class=\"p3\">Nov\u00fa vizu\u00e1lnu identitu vytvorila agent\u00fara 2:Score, ktor\u00e1 m\u00e1 bohat\u00e9 sk\u00fasenosti so \u0161portov\u00fdmi projektami. Stoj\u00ed napr\u00edklad za rebrandingom futbalovej Sparty alebo hokejovej Komety Brno, v\u00fdro\u010dnou sez\u00f3nou FC Hradec Kr\u00e1lov\u00e9 \u010di dlhodobou spolupr\u00e1cou s Chance ligou \u2013 najvy\u0161\u0161ou \u010deskou futbalovou s\u00fa\u0165a\u017eou, ktor\u00e1 v lete spustila svoju najv\u00e4\u010d\u0161iu brandov\u00fa kampa\u0148 Fenom\u00e9n.<\/p>\n<p class=\"p3\">Sez\u00f3na sa v\u00a0ligov\u00fdch s\u00fa\u0165a\u017eiach troch \u0161portov za\u010d\u00edna v\u00a0r\u00f4znych term\u00ednoch, preto aj mu\u017esk\u00fd a \u017eensk\u00fd BC SLOVAN a\u00a0VK SLOVAN bud\u00fa zav\u00e1dza\u0165 r\u00f4zne prvky nov\u00e9ho dizajnu postupne v\u00a0najbli\u017e\u0161\u00edch t\u00fd\u017ed\u0148och pred svojimi prv\u00fdmi z\u00e1pasmi.<\/p>\n<p class=\"p5\"><b>O JTRE:<\/b><\/p>\n<p class=\"p3\">Spolo\u010dnos\u0165 p\u00f4sob\u00ed na trhu nehnute\u013enost\u00ed od roku 1996. V\u010faka rozsahu a kvalite realizovan\u00fdch projektov patr\u00ed medzi l\u00eddrov v oblasti realitn\u00e9ho developmentu na Slovensku. Realizuje kancel\u00e1rske, reziden\u010dn\u00e9, hotelov\u00e9, priemyseln\u00e9, obchodn\u00e9 a polyfunk\u010dn\u00e9 projekty a buduje ucelen\u00e9 mestsk\u00e9 \u0161tvrte na \u00fazem\u00ed Bratislavy. K najv\u00fdznamnej\u0161\u00edm projektom patria n\u00e1bre\u017en\u00e1 \u0161tvr\u0165 Eurovea City s\u00a0prv\u00fdm slovensk\u00fdm mrakodrapom, v\u00a0\u010dase dokon\u010denia najvy\u0161\u0161ie obytn\u00e9 ve\u017ee na Slovensku Panorama Towers a Klingerka, mestsk\u00e9 \u0161tvrte River Park a Zuckermandel pod Bratislavsk\u00fdm hradom, reziden\u010dn\u00e9 projekty Fuxova, Karlovesk\u00e9 rameno, Zelen\u00e9 terasy Dev\u00edn, administrat\u00edvne komplexy Westend, Pribinova 19, Pribinova 34, Pribinova 40 \u010di Landererova 12 alebo n\u00e1kupn\u00e9 centrum Eperia v Pre\u0161ove. V\u00a0Lond\u00fdne dokon\u010dila prv\u00e9 projekty Triptych Bankside a\u00a0Appleby Blue a\u00a0v najsl\u00e1vnej\u0161om franc\u00fazskom vin\u00e1rskom regi\u00f3ne Bordeaux realizovala nov\u00e9 vin\u00e1rstvo Le D\u00f4me pod\u013ea n\u00e1vrhu renomovan\u00e9ho britsk\u00e9ho architektonick\u00e9ho \u0161t\u00fadia Foster + Partners. V\u00a0Berl\u00edne realizuje prv\u00fd projekt Nordhafen Living &amp; Office a\u00a0v\u00a0Lond\u00fdne pokra\u010duje kancel\u00e1rskym projektom 220 Blackfriars Road. JTRE v\u00a0roku 2024 vst\u00fapil do oblasti \u0161portu akviz\u00edciou \u0161tyroch popredn\u00fdch bratislavsk\u00fdch klubov \u2013 basketbalov\u00fdch, hokejov\u00e9ho a\u00a0volejbalov\u00e9ho, ktor\u00e9 zdru\u017eil pod najsl\u00e1vnej\u0161iu \u0161portov\u00fa zna\u010dku na Slovensku \u2013 SLOVAN Bratislava.<\/p>\n<p class=\"p5\">Viac inform\u00e1ci\u00ed o aktu\u00e1lnych aktivit\u00e1ch spolo\u010dnosti JTRE n\u00e1jdete na:<\/p>\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s2\"><a href=\"http:\/\/www.jtre.sk\"><span class=\"s3\">www.jtre.sk<\/span><\/a><\/span><\/li>\n<li class=\"li5\"><span class=\"s2\"><a href=\"https:\/\/lnk.sk\/duvO\"><span class=\"s3\">Facebooku<\/span><\/a><\/span><\/li>\n<li class=\"li5\"><span class=\"s2\"><a href=\"https:\/\/lnk.sk\/ozI6\"><span class=\"s3\">LinkedIne<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><span class=\"s2\"><a href=\"https:\/\/www.instagram.com\/jtre_sk\/?hl=sk\"><span class=\"s3\">Instagrame<\/span><\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>zdroj: VK SLOVAN<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bratislava, 9. septembra 2025 \u2013 Tri mesiace po ohl\u00e1sen\u00ed jednotnej identity \u0161portov\u00fdch klubov spadaj\u00facich pod JTRE sports &amp; entertainment sa za\u010d\u00edna nov\u00e1 sez\u00f3na pre prv\u00fd z\u00a0nich \u2013 HC SLOVAN Bratislava. Hokejov\u00fd, volejbalov\u00fd a basketbalov\u00e9 kluby na spolo\u010dnom stretnut\u00ed klubov a partnerov v\u00a0pondelok uviedli nov\u00e9 dresy, ktor\u00e9 s\u00fa zav\u0155\u0161en\u00edm novej vizu\u00e1lnej identity. Jej podrobnej\u0161ie predstavenie fan\u00fa\u0161ikom&#8230;<\/p>\n","protected":false},"author":3,"featured_media":44444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[50,47,48],"tags":[],"class_list":["post-44442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mladez","category-muzi","category-zeny"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predstavujeme nov\u00fa identitu VK SLOVAN Bratislava - VK SLOVAN Bratislava<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vkpbratislava.sk\/?p=44442\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predstavujeme nov\u00fa identitu VK SLOVAN Bratislava - VK SLOVAN Bratislava\" \/>\n<meta property=\"og:description\" content=\"Bratislava, 9. septembra 2025 \u2013 Tri mesiace po ohl\u00e1sen\u00ed jednotnej identity \u0161portov\u00fdch klubov spadaj\u00facich pod JTRE sports &amp; entertainment sa za\u010d\u00edna nov\u00e1 sez\u00f3na pre prv\u00fd z\u00a0nich \u2013 HC SLOVAN Bratislava. Hokejov\u00fd, volejbalov\u00fd a basketbalov\u00e9 kluby na spolo\u010dnom stretnut\u00ed klubov a partnerov v\u00a0pondelok uviedli nov\u00e9 dresy, ktor\u00e9 s\u00fa zav\u0155\u0161en\u00edm novej vizu\u00e1lnej identity. 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Hokejov\u00fd, volejbalov\u00fd a basketbalov\u00e9 kluby na spolo\u010dnom stretnut\u00ed klubov a partnerov v\u00a0pondelok uviedli nov\u00e9 dresy, ktor\u00e9 s\u00fa zav\u0155\u0161en\u00edm novej vizu\u00e1lnej identity. 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